Sri Lanka, Nov. 24 -- Sri Lanka has a rare raw material required for the manufacture of ceramic products, which is also in great demand in the global market. This should be exploited by the industry with niche products, enabling it to fetch high prices, Noritake Lanka Porcelain (Pvt) Ltd, Chairman/Managing Director Hidenori Tanaka told the 16th Annual General Meeting of the Sri Lanka Ceramics and Glass Council in Colombo last week. He said Sri Lankan ceramic products are in demand in Japan and Europe which Sri Lanka should make use of by manufacturing new products focusing on innovation.

"Noritake has improved the manufacturing process by using new technology and focusing on innovation to drive business," Tanaka said, adding that the com...