Singapore, Dec. 5 -- A new scheme will let Singaporeans and permanent residents enjoy free film screenings in cinemas.
Content producer mm2 Entertainment and exhibitor Cathay Cineplexes have announced the Go Local Go Cinema initiative, which allows moviegoers free passes to three local films to be screened in Cathay cinemas.
According to a spokesman for mm2 Asia, the parent company of mm2 Entertainment and Cathay Cineplexes, at least three original films that tell local stories in local languages will be specially produced under the plan.
More details about the scheme, such as how the public can participate and the release dates of the films, will be announced next year.
The first film announced under the Go Local Go Cinema scheme i...