India, May 3 -- JSW Group, promoted by Sajjan Jindal, is entering the highly competitive organised paints business with JSW Paints, thus diversifying into the consumer-facing business. The company, JSW Paints, will manufacture and market both decorative as well as industrial paints. In the decorative paints segment, the company will offer a complete range of only water-based paints for interior and exterior walls, wood and metal. The company has been set up with an investment of Rs 600 crore.
"We have taken the path-breaking step to offer any-colour-one-price for the first time in India. We hope to be the preferred choice of millennial couples," said Parth Jindal, MD - JSW Paints, in a press note. It is expected that the strategy of adopti...