India, April 29 -- These are interesting as well as challenging times. The need to measure up to the new benchmark - Industry 4.0 - has set the realisation about the criticality of innovation. Enterprises are focusing on the need to innovate so that they can create differentiation/disruption in the industry, penetrate new markets, lay the path for a long-term competitive edge, capitalise on emerging trends, protect their market shares against new entrants, etc. Industry leaders who have withstood the challenges brought about by disruption acknowledge that without innovation, even core competencies can turn into core rigidities. At the same time, they profess that not only do they need disruptive innovation, but also an innovation culture th...