New Delhi, April 25 -- Samsung India, which installed its fourth 4K ONYX Cinema LED screen in Bengaluru on Thursday, aims to introduce 35-40 such Cinema LED displays at movie theatres across the country by the end of 2022.
"We started with the ONYX Cinema LED journey in Delhi and Mumbai and now we're entering the south India market, which we foresee as a strong market for Samsung. Our primary focus will be around metro and other Class A cities," Puneet Sethi, Vice President, Consumer Electronics Enterprise Business, Samsung India told IANS.
The technology was originally introduced by the company in 2017 and the first screen was installed in Korea.
"There is huge potential in India and we want to convert at least 20 per cent of the screen...