India, Nov. 19 -- Yokohama Rubber Company has won all three of the New Products Awards in the Tyre and Related Product category at the 2019 SEMA Show in Las Vegas from November 5-8. The company displayed the global flagship ADVAN brand and its GEOLANDAR brand of tyres for SUVs and pickup trucks.

The GEOLANDAR X-AT was named the winner in the Best New Tire and Related Product category. The two Runner-up Awards in the same category also went to YOKOHAMA tyres-the GEOLANDAR X-CV highway terrain tyres for high-performance crossover SUVs, and the ADVAN APEX V601*2, an ultra-high performance summer tyre. The GEOLANDAR X-CV delivers a safe, comfortable and economic ride and has received the M+S (mud & snow) designation indicating suitability fo...