France, Nov. 5 -- Chinese ultra fast-fashion giant Shein on Wednesday opened its first-ever physical store inside Paris's BHV department store. The brand's rock-bottom prices and opaque supply chains have long been criticised for their environmental and human costs - while a recent scandal over child-sex-themed dolls sold on its website has added to the controversy.

The opening has divided shoppers, with some eager to browse while others vow to stay away.

"I'll go have a look to see the prices, compare them with the website, and see how they've designed the store. It could be interesting just to check it out," one woman told RFI.

Many are expected to do more than just look. The company promises the same low prices found online. One sho...