France, Dec. 6 -- The French charity Sidaction, which works on HIV prevention and support, said the rise in what it calls harmful messages of male domination, sexism and sexual violence carries dangerous consequences for prevention and sexual health.

In a statement this week, Sidaction said the issue is not only the content itself but also the way platforms amplify it through algorithms that favour sensationalist formats and boost posts built on provocation and shock.

To push back, the NGO has taken a creative tack. It has seeded TikTok with a series of viral-style videos that imitate the swaggering codes of so-called "alpha" influencers, aiming to reintroduce messages of prevention, respect and reliable information directly into young ...