Nigeria, March 22 -- Mavin Records boss, Michael Ajereh, popularly known by his stage name, Don Jazzy, has added a new artiste, Rema, to his imprint.

The new artiste is signed under Jonzing World, Mavin's first-ever imprint record label.

Don Jazzy, who revealed this in a statement on Wednesday, said the development is a response to a growing demand for Nigerian music internationally.

The development comes on the heels of a recent announcement of a multimillion-dollar investment in Mavin Records by Kupanda Holdings a global private equity firm.

The new artiste, Rema, is an 18-year-old emerging artist, whose real name is Divine Ikubor. The singer was discovered by D'Prince, who is Don Jazzy's biological brother.

Don Jazzy said Rema's s...