Toda, JTB and Fujitsu kick off NFT-powered digital transformation project to boost international tourism to Japan
Japan, Oct. 7 -- Toda Corporation, JTB Corp. and Fujitsu Limited today announced that they will carry out a field trial for "ECHIZEN Quest," a tourism digital transformation (DX) project utilizing NFTs, in Echizen City, Fukui Prefecture, Japan. The field trial will run from November 2025 to the end of January and the project aims to increase the number of international tourists visiting Japan.Project background and objectivesEchizen City in Fukui Prefecture anticipates a significant increase in tourism, including international visitors, due to improved accessibility such as the extension of the Hokuriku Shinkansen. This initiative aims to revitalize the region by enhancing the quality of tourism experiences and expanding the visitor base an...
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