India, July 3 -- Mahindra & Mahindra Ltd., a part of the USD 19.4 billion Mahindra Group, unveiled a new brand communication campaign and logo - 'The Mahindra Classics', to commemorate the rich automotive heritage of the Mahindra Group and its deep connection with, and contribution to, seven decades of India's automotive history.
It is the story of our nation's soul, the country's spirit of enterprise and India's growing global stature. Ever since the first vehicle rolled off Mahindra's assembly lines back in 1949, Mahindra's SUVs have traveled through time, commemorating both the past and the present. Our SUVs have always stood their ground, from protecting the freedom of this great nation with purpose-built military vehicles since the 19...