Tango unlocks 50% campaign lift with SAS Customer Intelligence 360
United States, Oct. 30 -- In a fiercely competitive telecom market, Tango, a leading consumer brand under Proximus Luxembourg, faced a challenge: how to deliver personalized, omnichannel marketing in a small but fast-growing and multicultural country. With fragmented tools, siloed data and limited real-time capabilities, Tango's marketing team found it increasingly difficult to orchestrate campaigns that resonated with customers and delivered measurable results. Moving to SAS Customer Intelligence 360, Tango has unified its marketing operations, personalized customer journeys and boosted campaign performance. With SAS Customer Intelligence 360, Tango is now able to utilize:* Omnichannel integration: Delivers seamless communication across mo...
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