United States, Sept. 17 -- Agentic AI is reshaping marketing-and not everyone is keeping up says a new study from SAS and Coleman Parkes Marketers and AI: Navigating New Depths. While just over half (51%) of marketing decision-makers say their organizations plan to invest in Agentic AI within the next year, only 21% are actively testing it in live environments. The result? A widening gap between those who are scaling Agentic AI and seeing ROI and those still watching from the sidelines.1 in 5 marketers are testing/ experimenting with Agentic AIAgentic AI goes beyond content generation. It enables autonomous and active decision-making, continuous learning, and real-time optimization. But it doesn't happen by accident. A strong generative AI ...