Saudi Arabia, July 18 -- Saudia, the national flag-carrier of the Kingdom of Saudi Arabia took an important step forward in its digital transformation journey by moving to more guest-centric operations by translating traditional booking records (PNRs) and electronic tickets into Orders. This paves the way for a more personalized and smooth travel experience. An Order is a single, dynamic record of everything the traveler has purchased for their journey. It provides a real-time, consolidated view of all services, enabling the airline to better serve the traveler at every touchpoint - from booking and payment to fulfillment and servicing.By adopting Order capabilities, Saudia is fast-tracking its ability to deliver more flexible offers, tailo...