United States, March 25 -- SAS has been named a winner of Forrester's 2025 B2B Return On Integration (ROI) Honors. The honors are awarded to organizations that have changed the trajectory of their company's performance by aligning cross-functionality around buyer and customer needs. SAS, a global leader in data and AI, will be among the honorees recognized at B2B Summit North America, taking place in Phoenix and digitally, March 31-April 3, 2025.SAS was recognized for transforming its marketing campaigns by adopting a customer-centric approach that amplifies "moments that matter" improving customer satisfaction while increasing marketing's contribution to the sales pipeline across the customer lifecycle. SAS' marketing teams use its commerc...