United States, Dec. 3 -- As profit margins for consumer banks grow increasingly elusive, a new revenue stream is emerging: financial media networks (FMNs). Social media networks and streaming services have profited for years from selling advertising on their sites and apps to third-party brands - and now 60% of advertisers are shifting budgets from traditional promotional channels to retail media for precision targeting and measurable sales impact.Banks are ideally positioned to cash in on the retail media gold rush.Working with SAS, one European digital bank serving more than 6 million customers reported an annualized run rate of about $50 million from its FMN earlier this year - with performance tracking toward $100 million by early 2026....