India, Oct. 6 -- RateGain Travel Technologies (RateGain) announced the launch of SoHo: Social for Hospitality, the rebranded identity of BCV, built to help hotels turn social into a revenue driving channel in an era of guest led journeys.For more than a decade, BCV supported hotels in a brand-led funnel. But traveler behavior has changed: today's guest journey is fragmented and guest-led, leaving hotels with disconnected tools and missed opportunities. WTM research shows that 62% of travelers make booking decisions based on online content, and 72% say influencer and creator content influences their choices. SoHo bridges this gap by combining AI-powered technology with expert services - unifying content creation, publishing, engagement, repu...