PVT Drives Rapid 7% ARPU Lift in 6 Months by Transforming Go-to-Market Strategy with Calix Platform and SmartHome
United States, Oct. 14 -- Calix, Inc. announced that Penasco Valley Telephone Cooperativeopens in a new tab (PVT) boosted average revenue per user (ARPU) by over 7 percent in just six months among existing subscribers and tripled year-over-year website traffic-highlighting strong subscriber interest in lifestyle-based residential Wi-Fi packages with Calix SmartHome (TM) . Just over a year ago, PVT leveraged the Calix Broadband Platform to launch subscriber self-installation, replacing legacy gateways with Calix GigaSpire(R) Wi-Fi systems. Nearly half of eligible subscribers chose to self-upgrade, eliminating more than 1,000 truck rolls, cutting operating expenses (OPEX) by 50 percent, and positioning the broadband service provider (BSP) to ...
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