Finland, Oct. 27 -- European connectivity leaders Nokia and Ericsson have partnered with Berlin's Fraunhofer Heinrich Hertz Institute (HHI), to shape and drive the next generation of video coding standardization; for better immersive media and mobile video user experiences in the 6G era.The three partners combined video codec research expertise for the first time, aiming to strengthen Europe's role in next generation standardization. Partnership researchers jointly demonstrated a new video codec with considerably higher compression efficiency than the current standards (H.264/AVC, H.265/HEVC, and H.266/VVC) without significantly increasing complexity, while also improving energy efficiency and scalability.The documented research provides ea...