New SAS Self-Assessment Tool Helps Brands Evaluate and Elevate Their MarTech Stacks
United States, Oct. 28 -- In today's fast-paced digital landscape, brands need more than just a functional marketing technology stack-they need one that's agile, intelligent, and built for scale.To help organizations assess the maturity of their marketing technology (MarTech) and identify opportunities for growth, SAS has launched a new self-assessment tool for marketers.This interactive tool delivers a personalized report that places respondents into one of five maturity categories and provides seven strategic recommendations tailored to their current state. It goes beyond surface-level diagnostics to help brands:* Evaluate how well their MarTech stack supports business outcomes* Identify gaps in integration, data readiness, customer exper...
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