New Calix Market Insights Study Reveals Experiences Are the Strategic Path To Win and Retain High-Value Broadband Subscribers
United States, Dec. 19 -- Calix, Inc. released initial findingsopens in a new tab from a national study commissioned by Calix Market Insights, revealing critical insights for broadband service providers (BSPs) about subscriber buying behavior. The study, conducted by independent research firm Wakefield Researchopens in a new tab, highlights the behavior of "switchers," the subscribers who change BSPs and often signal where the market is heading. These insights make one thing clear: Experiences are a defining driver of loyalty and competitive differentiation beyond speed and price.To inform the experiences they bring to market, broadband leaders need meaningful insights about subscriber behavior, buying patterns, and industry trends. Calix M...
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