United States, Oct. 14 -- Mastercard unveiled a new service, the Payment Optimization Platform (POP), which is designed to improve approval rates for merchants using data to make intelligent decisions about transactions. Early pilot results show a 9% to 15% increase in conversions.Mastercard has developed POP-a network-based service leveraging Mastercard data to enrich authorization messages and boost merchant approval rates-with cutting-edge AI capabilities to be integrated shortly after pilot.Mastercard continues to roll-out POP with Adyen, NEOPAY, Tap Payments and Worldpay, who will use the service to provide an optimal payment experience, drive service continuity and gain incremental revenue.Helping boost ecommerce acceptance around the...