Mastercard and Lady Gaga team up to debut "Abracadabra" music video, celebrating fans with Priceless Experiences
United States, Feb. 3 -- Mastercard is connecting people to their passion for music and dance with a new collaboration with global icon and creative visionary Lady Gaga. Together, Mastercard and Gaga's new campaign celebrates the energy and ambitions of her fans, offering Priceless Experiences that immerse them in the world of MAYHEM, Gaga's highly anticipated album due March 7. With special access and unforgettable moments, Mastercard is turning fans' dreams into reality -connecting them to their favorite artist in ways that go beyond the stage.Mastercard and Gaga kicked off the campaign by premiering the video for "Abracadabra," the third single from the album, MAYHEM. Featuring stunning choreography for which she collaborated with renown...
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