India, May 30 -- Dolby Laboratories, a global leader in immersive entertainment experiences, and Mahindra & Mahindra Ltd., India's leading SUV manufacturer, today announced the debut of Dolby Atmos in the Mahindra Thar ROXX AX7L variant. This marks a first-of-its-kind innovation in the global SUV market - integrating 4-channel immersive audio powered by Dolby Atmos into a vehicle.The Thar ROXX redefines the aural experience on wheels. Whether you're cruising through urban streets or navigating remote trails, Dolby Atmos enhances every journey, allowing sound to move freely around you with unmatched depth and realism.With Gaana streaming integrated directly into the infotainment system, Thar ROXX owners can immerse themselves in Dolby Atmos ...