India, Aug. 22 -- Dolby Laboratories, Inc., a leader in immersive entertainment experiences, and Mahindra & Mahindra Ltd., India's leading SUV manufacturer, today announced that the two companies will redefine the audio entertainment experience in more accessible cars by introducing Dolby Atmos to Mahindra's category disrupting XUV 3XO, starting with the newly launched XUV 3XO REVX A. This makes Mahindra's XUV 3XO REVX A variant the world's first SUV under Rs. 12 Lakh (ex-showroom) to feature Dolby Atmos.Originally created for the cinema, Dolby Atmos is a new way to create and experience entertainment that delivers artistic expression at its fullest capacity, immersing listeners in the content they love and forging a deeper connection betwe...