United States, Dec. 17 -- Liverpool FC is delighted to announce a new multi-year deal with SAS to become the club's official AI marketing automation partner.This latest partnership brings together two globally recognised brands with a shared focus on innovation, performance and continuous improvement. Over the course of the partnership, the club will integrate the SAS(R) Customer Intelligence 360 platform and SAS Viya - enabling greater efficiency and insight across marketing automation, campaign management and data-led decision-making.SAS has been at the forefront of analytics for nearly five decades. Founded in 1976, the company has grown to become one of the most respected names in data and AI marketing automation, helping organisations ...