GLOBO STRENGTHENS STRATEGIC PARTNERSHIP WITH GRASS VALLEY TO TRANSFORM ITS PRODUCTION INFRASTRUCTURE AND PREPARE FOR NEXT GENERATION TV IN BRAZIL
Canada, Aug. 12 -- Grass Valley, the leading provider of end-to-end live media production solutions, announced today the expansion of its strategic partnership with Globo to transform Latin America's premier media entity's Prime-Time production infrastructure through adopting a software-defined approach.Globo, one of the world's foremost media organizations, is deepening its collaboration with Grass Valley as part of a major initiative to modernize and future-proof its live production capabilities. The agreement marks a new phase in Globo's long-term technology transformation program, centered on the deployment of Grass Valley AMPP (Agile Media Processing Platform) as the backbone of its future production operations.Since 2022, Globo and Gr...
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