Japan, June 19 -- The Japan Bank for International Cooperation (JBIC) made an equity investment in Cordia Directions, Ltd. (Cordia), a Japanese startup. The investment, made through JBIC's Special Operations Account, is based on its Startup Investment Strategy. Since its foundation in 2020, Cordia has developed a next-generation marketplace for the used car market in the Republic of Kenya. The platform, operated through its local subsidiary under the brand name Peach Cars, enables customers to conduct transactions in a transparent, trustworthy, and user-friendly manner. Cordia aims to address challenges facing the Kenyan used-car market, such as information asymmetry and unclear pricing. To this end, Cordia ensures transparency in the quali...