United Arab Emirates, Oct. 17 -- Ericsson and du have signed a commercial reseller agreement to transform the UAE's waste-to-landfill flows to circular waste material flows by supporting digital traceability and trading of secondary raw materials from waste to new products. As part of the commercial reseller agreement, du will launch the Ericsson Connected Recycling (ECR) platform with AlShaya Group as their inaugural customer.ECR is a groundbreaking end-to-end solution that digitalizes and connects the reverse supply chain to empower circularity. Its innovative app, web portal and marketplace enable comprehensive traceability, optimization and monetization of waste streams. The app ensures seamless tracking of waste flows, while the portal...