Germany, Nov. 11 -- Germany's retail landscape is undergoing a digital transformation, and dmTECH - the technology arm of the country's leading drugstore, dm - is at the forefront. With a vast customer base and a growing demand for personalized experiences, dmTECH recognized the need to modernize its marketing infrastructure to deliver scalable, data-driven campaigns. To meet these goals, the company has partnered with SAS and Snowflake, the AI Data Cloud company, to overhaul its customer engagement strategy.The company is now using SAS 360 Direct, a module of SAS Customer Intelligence 360 that is operated on the Snowflake AI Data Cloud.The combination of SAS and Snowflake provides dmTECH with maximum scalability and flexibility, helping th...