United States, March 25 -- The advent of gen AI has driven two-thirds (66 percent) of banking and financial services (BFS) enterprises to update their AI strategy - yet the majority (88 percent) of BFS firms lack a comprehensive, enterprise-wide AI strategy, according to a new study from Infosys, a global leader in next-generation digital services and consulting.The new report titled "Why, What, and How Financial Services firms can be AI-First," conducted in collaboration with HFS Research, underscored the critical gap at many BFS firms between AI initiatives and overarching business objectives. A cohesive, global enterprise-wide AI strategy, however, ensures that AI investments directly contribute to revenue growth, cost optimization, and ...