Germany, Oct. 8 -- At this year's SEPAWA Congress, taking place from October 15 to 17 in Berlin, Germany, BASF will present its latest innovations for the cosmetics industry, continuing on its path Beyond Beauty with the launch of #TextureVibes - a concept inspired by social media trends and the evolving preferences of Gen Z and Generation Alpha. "Social media influencers play a major role in shaping today's consumer behavior. To stay relevant, beauty brands must adapt quickly to shifting expectations," said Anja Stork, Senior Marketing Manager, Personal Care at BASF. "With #TextureVibes, we offer unique sensory experiences that reflect diverse consumer trends and values." Combining scientific expertise with creative formulation design, BAS...