India, Feb. 21 -- When organic skincare products came into India, it was assumed that they would be another elitist fad, which would eventually fade away with each passing day. However, as the benefit of natural, plant-based cosmetics spread, the bigger brands spurred an interest in our native traditions and birthed home brands as well.

One of the major reasons why the demand kept on growing in India is due to the country's constantly increasing digital literacy rate, shares Vedika Sharma, Director at Mantra Herbal. She feels that people are now becoming more conscious of and familiar about the benefits of organic products and trying to avoid the harmful effects of chemicals and fertilisers used during farming. "The personal care space h...