India, June 16 -- They may look like small bottles of wonder, but face serums come with powerful actives and strong side effects if misused, writes ABHI SINGHAL

From skincare kits to beauty influencers' recommendations, face serums have become the new centrepiece of skincare routines. Now considered a vital step in the daily skin routines, they have made their way to the skin some way or the other damaging them. Whether it's a hydrating boost of Hyaluronic Acid, the glow - inducing power of Vitamin C, or the pore-unclogging strength of Salicylic Acid, serums are everywhere and so are the brands marketing them heavily.s

Consumers today are spoilt for choice. Instagram reels, YouTube skincare guides, and dermatologist - endorsed ads promo...