India, March 24 -- An unintended consequence of the staggering popularity of social media in the world is the mushrooming of completely useless controversies that have a life-span of a few hours. One such erupted last week over the countrywide release of the film PM Narendra Modi starring Vivek Oberoi on April 12.

The announcement of its release got some people very hot under the collar. One person who was particularly agitated was the writer Ramachandra Guha. He tweeted: "That such a film will be shown and promoted during the elections demonstrates the joke and farce that the 'model code of conduct' is; how can the Election Commission allow it?"

Guha's objection seems grounded in his fierce dislike of real Prime Minister Modi, although t...