India, Nov. 14 -- Mahindra & Mahindra Ltd announced the launch of its new #HerDrive campaign for its compact SUV model, the XUV300. The campaign was launched in collaboration with actress and automobile enthusiast Gul Panag. The first initiative under #HerDrive has been kick-started with an eight-city tour, where women car-buyers are being invited to Mahindra showrooms to champion the cause of breaking through gender stereotypes and choosing the unconventional paths.

The event will see women driving in a cavalcade across the city in Mahindra XUV300s with Gul Panag driving the lead vehicle. There will also be a greeting session with the actress and stand-up comedy acts by comedians Sejal Bhat and Urooj Ashfaq as well as an A-Cappella perf...