India, Dec. 9 -- Tribes India, a chain of 117 unique showrooms, established by TRIFED has tied up with Ritu Beri Designs to promote Indian tribal crafts and culture across the country and the world. She will function as the chief design consultant for the organisation.

Speaking about this collaboration, Pravir Krishna, MD, TRIFED said, "I welcome designer Ritu Beri to the family of 1.5 lakh tribal artisans. Her association will give wings to Tribes India."

Beri combines Indian fabrics with Western sensibilities in her designs. She will be guiding the TRIFED family of over 1,50,000 tribal master craftsmen and craftswomen with her creativity to develop world class handcrafted masterpieces to create a mini-India of tribal haute couture. Sh...