India, Feb. 10 -- What kind of travellers are you catering to?

I have been coming to India for the past five years now. The whole idea is to focus on Vienna on the basis of what interests the Indian travellers. The main focus is on three things. First, this year marks the 250th birth anniversary of Ludwig Van Beethoven, the German composer. A series of events and performances have been organised around that. The city will pay special homage through concerts, operas and events by composers including Mozart. Second, the focus is on luxury travellers, millennials. We don't really cater to mass tourism. People who are culturally inclined, interested in music and who love to engage in new experiences, are what we are looking at. Culture is re...