India, Oct. 24 -- When Brand India is about wellness, sustainability, luxury, craftsmanship why are Indians unable to leverage it soft power?" questioned fashion designer Ritu Beri and added, "Be it Basmati , coconut or haldi , where is the global branding of India-authentic treasures? Why can't Indians stake claim to their glorious heritage?"

She explained that luxury wasn't looked upon as a good term for several years. Initially when she started The Luxury League Symposium, four years ago, people didn't understand what it meant. "However, today, with all the arts and culture involved, the concept of luxury has evolved. People are open to it. The Government's policies now respect and regard arts and craft. I think there is a huge revolu...