SORSOGON CITY, April 4 -- The provincial government of Sorsogon has stepped up its tourism campaign with the aim of attracting 1 million local and foreign visitors this year.

In an interview on Monday, Sorsogon provincial tourism office chief Bobby Gigantone said their new campaign "Beautiful Sorsogon! -where beauty is everywhere" that was launched last Friday is part of the province's Kagandahan (beautiful) program that aims to promote their tourist destinations, local delicacies, handicrafts products and people from its 15 towns and city.

"[The new campaign] is a medium and this is part of our process of creating a new brand and conceptualize what is best-suited to promote our tourism industry. More series of activities, when we brand...