Manila, Dec. 2 -- The Department of Tourism (DOT) has partnered with international media to showcase the Philippines and boost tourist arrivals from different parts of the world.
The DOT has placed advertisements showcasing different tourist attractions in media, such as the Discovery Channel, Fox, CNN, among others.
"Promotion is non-stop but we change the material every two months. Aside from (commercial) spots, there are additional values such as articles, episode roadshows like Discovery with their organic shows, the ones they develop under their brand, promoting the Philippines in depth in its agriculture and sustainable tourism, which is more educational," DOT Assistant Secretary for Branding and Marketing Communications Howard Lanc...