India, Dec. 3 -- The last decade has seen a surge in enterprise productivity tools. From email to chat to project management platforms, each promised better coordination. Yet, creative teams still struggle to retain context, sync feedback, and keep momentum. The problem isn't the lack of tools; it's that the tools weren't designed for them.

Deepankar Das, Co-founder and CEO of ButtonShift, recognized this firsthand. With a background in filmmaking and photography, the inefficiencies weren't just frustrating, they were workflow blockers. Creative minds, unlike technical teams, don't follow linear processes. They loop, improvise, revise, and depend heavily on nuanced feedback. Existing tools simply weren't keeping up.

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