India, Oct. 30 -- Vivo is making a reverse move in its smartphone portfolio. The brand is not launching the S40 series but instead directly proceeds to Vivo S50 and S50 Pro Mini. Recent leaks show thrilling improvements in design, display, and performance - what is intriguing however is why Vivo did not even release S40. The solution is a combination of Chinese superstition and clever marketing plan that may provide Vivo with the competitive advantage in the Chinese smartphone market. Here is why did Vivo jump over the S40 series.

The Chinese believe that the 4 is a bad omen since the word sounds more like death than the former. This superstition has impacted naming with regard to buildings, as in buildings lacking the fourth floor and s...