India, Feb. 25 -- The next time Hotstar or Netflix recommends a binge-worthy series or Myntra and Amazon anticipate your shopping preferences, do not be surprised - they are simply harnessing the power of data and AI in real-time. Most of these new-age organisations, whether homegrown startups or global giants have mastered the art of data-driven personalisation by leveraging advanced algorithms to filter millions of data points.

The integration of AI and data analytics is no longer optional in our current business ecosystem; it is imperative for business survival. A report by McKinsey indicates that organisations that use data-driven decision-making are 23 times more likely to acquire new customers, six times likely to retain them and 1...