India, April 25 -- AI-first CX push gains muscle with 150+ new hires and Simplify360's full brand merge

Nextiva, the Unified Customer Experience Management (Unified-CXM) platform major, has opened a sprawling 35,000-square-foot innovation hub in Bengaluru, solidifying India's position as a powerhouse in its global tech blueprint. With over 150 fresh hires in the pipeline and the complete integration of its 2023 acquisition, Simplify360, into the Nextiva brand, the move signals a bold acceleration in AI-driven CX.

The India team is now at the heart of developing Nextiva's next-gen platform, which handles over 10 billion interactions annually across 100,000+ businesses worldwide.

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