India, April 21 -- Instagram has rolled out a new feature called Blend, giving users the option to share a personalized Reels feed with one friend or a group, all inside a direct message (DM).

Still invite-only for now, Blend curates Reels based on the shared interests of participants. Once everyone opts in, the group receives a daily mix of videos tailored to their collective preferences. Notifications go out when someone reacts to a Reel, sparking real-time engagement.

Instagram's head Adam Mosseri says it brings back "a new way to connect," emphasizing social interaction in an algorithm-led app culture.

Published by HT Digital Content Services with permission from PC Quest....