India, Dec. 11 -- Spotify's new AI feature, Prompted Playlists, lets listeners generate playlists by describing what they want in plain English. The tool marks a shift from passive algorithmic recommendations to active user control, beginning with a beta launch in New Zealand.

Spotify is stepping into a new phase of music personalization, giving listeners more control than at any point in the platform's history. With 713 million users worldwide and a reputation for shaping how people discover music, Spotify is now turning the algorithm into something users can talk to rather than simply react to.

For a company that helped define algorithmic discovery with features like Discover Weekly and Release Radar, Prompted Playlists represents a d...