India, May 19 -- Roblox and The Weeknd had fans thinking they would get music-they got an experience instead. The new Roblox x The Weeknd Hub is more than a branded hangout space; it's a playable journey through the artist's ever-evolving universe. Someone really thought this whole thing through to the end of production, as evidenced by the Official Hub Collaboration Trailer. With a new kind of progression that includes narrative gameplay, virtual concerts, avatar drip, and real-world merchandise in one immersive, genre-breaking environment.

Roblox is cementing itself as a cultural platform. The Weeknd is introducing himself not just as a guest but as a co-creator of a digital stage space for fans, fandom, and practical use to coexist. ...