India, Jan. 9 -- The Philips 8100 Series 43-inch 4K LED Smart TV brings Dolby Vision, Dolby Atmos, Google TV, and a claimed 120 Hz refresh rate to a surprisingly aggressive price point. It is clearly aimed at students, first-time TV buyers, and young professionals who want modern features without spending big money. On paper, it looks almost unbeatable. In real life, it's a little more nuanced.

If you walk into a store today or scroll through an online marketplace looking for a 43-inch smart TV, you'll quickly realize one thing: choice overload is real. Every brand promises cinematic visuals, booming sound, and "smart" features that claim to change your life.

Philips, a name that has been part of Indian living rooms for decades, is tryi...