India, June 6 -- Free companions, wearable kicks, and a player-powered map put the spotlight on Minecraft's newest crossover

Minecrafters can now express and build their in-game character thanks to a major collab with Adidas that combines blocky creativity with streetwear fashion. Launched April 1, 2025, the "Minecraft x Adidas" crossover is not a skin pack or merchandise collection; it's a digital expansion for Minecraft: Bedrock Edition that includes companions, functional gear, and narrative-based gameplay.

At first glance it doesn't feel like branded product placement; it feels like a natural extension of the player-first philosophy that's at the heart of Minecraft. Players aren't just wearing Adidas they're creating with Adidas.

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